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Pricing Your HomePricing your home requires precision. Perhaps the most challenging aspect of selling a home is listing it at the correct price. It's one of several areas where the assistance of a skilled real estate agent can more than pay for itself. Too high can be as bad as too low If the listing price is too high, you'll miss out on a percentage of buyers looking in the price range where your home should be at. This is the flaw in thinking that you'll always have the opportunity to accept a lower offer. Chances are the offers won't even come in, because the buyers who would be most interested in your home have been scared off by the price and aren't even taking the time to look. By the time the price is corrected, you've already lost exposure to a large group of potential buyers. The listing price becomes even trickier to set when prices are quickly rising or falling. It's critical to be aware of where and how fast the market is moving - both when setting the price and when negotiating an offer. Again, an experienced, well-trained agent is always in touch with market trends - often even to a greater extent than appraisers, who typically focus on what a property is worth if sold as-is, right now. Square footage When considering the purchase of a house, home buyers should avoid matching one property's cost per square foot to that of another property, as this can be as futile as comparing apples to oranges. There is no standard by which to determine the square footage of a home. For example, one home might be 2,000 square feet, but a lot of that space could be hallways, stairways or even empty space. Another home might be 1,800 square feet and actually have more room than the first home because the measurements do not take into account stairs and halls. To compare comparables, home owners should focus more on the quality of construction, amenity value, builder's reputation, layout of the home, and warranties. Agent education, experience critical When working with a real estate agent, it's critical that you have full confidence in that agent's experience and education. A skillful and knowledgeable agent should be able to explain to you exactly why your home needs to be priced at a certain level - compared to recent listings and sales of homes similar to yours. Experienced agents also know exactly what the current pool of buyers are looking for in relation to particular styles and price ranges of properties. A skillful agent can recommend changes that will enhance the salability of your home, thus increasing the price - and/or decreasing the length of time before a sale. Little touches can generate big returns Some of these changes may be cosmetic, involving literally no expense on your part. It might be as simple as moving out some of your furniture and adjusting window coverings to best display desirable qualities of the home. Other changes might demand an investment, but the cost will likely more than pay for itself in the final sales price or timeliness of the sale. It's critical to keep all these aspects of pricing in mind, regardless of whom you choose to list your home with. 
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Featured ListingEnglish Country Estate Living 
Address: 404 Wooded Lake Dr, Apex, NC 27523 Particulars: 4 Bed, 4 Bath, 2-½ Bath, 4940 SF Price: $1,500,000 Click to View Featured Listing 
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